Click:全国楼凤论坛
Gucci is to launch a new men’s fragrance called Gucci Pour Homme II. This will be the first Gucci fragrance since a new licensing agreement was signed with Procter & Gamble Prestige Products last May. “Fragrances are Gucci’s next great opportunity,” Gucci president and CEO Mark Lee stated. “We are aiming to enter the global top five prestige fragrance in the coming years. We want to become leaders in the category.”
All creative aspects of the new product were closely supervised by Gucci creative director Frida Giannini. “The fragrance was designed with the ‘modern Italian playboy’ in mind. Someone confident and relaxed who appreciates luxury and traditional craftsmanship,” comments P&G Beauty vice president Markus Strobel. “We will first launch a men’s fragrance because we think there is a strong aspiration among men for the brand,” he adds. The advertising campaign was shot by Mert Alas and Marcus Pigott.
The fragrance comes in a heavy glass cube topped with a golden metallic hand-brushed cap to give an extra feeling of luxury and the light blue fragrance is a fresh, spicy, woody composition. Gucci Pour Homme II will launch early March 2007 in the US in 300 doors before beginning its worldwide rollout.
Click Here: cheap shoe stores