New Study Reveals Amazon’s Quiet Shift Toward ‘Pay-to-Play’ Platform
A new study has found that Amazon’s focus on sponsored placements is transforming the ecommerce platform into a ‘pay to play’ arena where brands must advertise to stand out in a competitive market. Quartile, which specializes in marketplace advertising on the Amazon platform, conducted its 5-day study over the 2018 Thanksgiving weekend, analyzing 1.04 million …
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